The importance of social media in B2B marketing

75% of B2B buyers are heavily influenced by information that they have seen or heard on social media platforms. This means social selling must be at the forefront of the strategy of any enterprise worth their salt.

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A Quizzical Solution to Generate More Leads

Getting potential customers or indeed anyone to give their email address away is becoming harder and harder as people fight to keep their inboxes free of promotional mail outs and the like.

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Why has 2015 Seen Online Marketing Surge?

If there is one trend in the world of commerce that has stood out in 2015 it is the rise and rise of the prominent role of internet marketing.

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DO I need Google Adwords?

The internet is a highly competitive platform and websites have to work hard to stay at the top of search engine listings. For most companies that involves PPC or pay per click advertising.

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